BEHIND THE SCENES OF THE PRODUCT CREATION PROCESS

The entire design team then sets off to conduct a second test, called "the field development test," accompanied by internal and external ambassadors, and hiking enthusiasts.
This involves testing the bag's basic functions and features and choosing between 2 versions.

When the team returns, it formalises the technical requirements and then Luc, the prototypist, produces a 2nd prototype.

The team then goes to China, where the bag is produced, so they can incorporate any industrial constraints into the planning process.

The final phase: product testing in Morocco. This is the most important test for the team who have been working on the project for 2 years!

Independent testers give their qualitative feedback to validate the final product: are the modifications made during the field development test successful? The testers represent future clients and any opinions they give are impartial.

When they get back, once the final modifications have been decided upon, they launch a final prototype, produced on a real production line. This product is then tested (seam strength, materials etc.)

This is followed by the manufacturing and then the marketing phase