Action no.1: developing (really) useful packaging
Used as protection, as a communication medium or as an aid to shelf display, the usefulness of some packaging is still under scrutiny because it represents a significant source of waste.
The role of our packaging engineers has therefore rapidly evolved, their new challenges now being to reduce and essentialise packaging solutions in order to preserve the environment.
As for the design, they have a modelling tool integrating 5 eco-design criteria. The main axis of impact reduction remains, not surprisingly, the choice of sustainable, recyclable and recycled materials. We also strictly limit the use of plastic and prefer single-material packaging because it is more easily recyclable.
Five major levers for action have been identified: